Jake Morris, BA, MA, PhD

Social Scientist

Jake Morris

Email: jake.morris@forestry.gsi.gov.uk

Tel: +44 (0)300 067 5600
Tel direct: +44 (0)300 067 5692
Fax: +44 (0)1420 23653

Forest Research
Alice Holt Lodge
Surrey GU10 4LH

Jake Morris studied for a Honours Degree in modern languages at Oxford University, followed by a Masters at the Institute of Latin American Studies at the University of London. In 2004 he completed an ESRC-funded doctoral thesis on local participation and protected area management, based at the Sociology Department of Lancaster University, where he then continued to work as a post-doctoral research fellow.

He joined Forest Research in August 2005.

Current role

Social Scientist, Social and Economic Research Group

Jake manages and contributes to a variety of the social research projects under the “Well-being”, “Governance”, “Society and Diversity” and “Evaluation and Appraisal” research programmes.

Responsibilities include the design, execution and management of social scientific research in support of sustainable land use in UK and Europe.

Current and recent programmes

Evaluation and appraisal


  • Learning from monitoring and evaluation
    Responsible for the delivery of a programme of research to assess best practice in M&E, and provide models to ensure the findings of M&E are assimilated within the Forestry Commission and applied in ways that help make the organisation and its partners more responsive, adaptive and sustainable.


  • Active England evaluation
    An evaluation of five woodland projects which aimed to increase physical activity amongst under-represented groups. Responsibilities included research design, management and reporting.
  • Estimating visitor and visit numbers to woodlands
    A review of methods and tools that are used by forest managers and practitioners to estimate visitor, visit and total numbers of visits to woodlands.

Society and diversity

Main recent publications

O'Brien, L., Morris, J., and Stewart, A. 2014. Engaging with Peri-Urban Woodlands in England: The Contribution to People’s Health and Well-Being and Implications for Future Management Int. J. Environ. Res. Public Health 2014, 11(6),

Behaviour Change Review

(Morris, J. Marzano, M., Dandy, N. O’Brien, L. 2012.)

  1. Summary report: Forestry, sustainable behaviours and behaviour change – setting the scene
  2. Policy context: influencing and changing behaviours
  3. Theories and models of behaviour and behaviour change
  4. Lessons learned from interventions and evaluations
  5. Forestry, sustainable behaviours and behaviour change – discussion paper

O’Brien, L. and Morris, J. 2013. Well-being for all? The social distribution of benefits gained from woodlands and forests in Britain. Local Environment: The International Journal of Justice and Sustainability

Jollands, M., Moffat, A.J. and Morris, J. 2013. ‘Spreading like wildfire’ – the importance of understanding social drivers of firesetting. Quarterly Journal of Forestry 107, 216-222.

König H.J., Uthes S., Schuler J., Zhen L., Purushothaman S., Suarma U., Sghaier M., Makokha S., Helming K., Sieber S., Chen L., Brouwer F., Morris J., Wiggering H. 2013. Regional impact assessment of land use scenarios in developing countries using the FoPIA approach: Findings from five case studies. Journal of Environmental Management 127, 56:64.

Molteno, S., Morris, J. and O’Brien, L. (2012). Public access to woodlands and forests: a rapid evidence review (PDF-1530K). A report by Forest Research on behalf of the Independent Panel on Forestry. Forest Research, Farnham.

König, H. J., Sghaier, M., Schuler, J., Abdeladhim, M., Helming, K., Tonneau, J.-P., Ounalli, N., Imbernon, J., Morris, J., Wiggering, H. (2012). Participatory Impact Assessment of Soil and Water Conservation Scenarios in Oum Zessar Watershed, Tunisia. Environmental management. Available at: http://www.springerlink.com/content/w5r5684777n76962/

Morris, J., Doick, K. and Cross, D. (2011). Monitoring and Evaluating Quality of Life for CSR 07 - Final report 2008/11. Forest Research, Farnham. Available at: http://www.forestry.gov.uk/fr/INFD-7TGBUC

Carter, C. O’Brien, L and Morris, J. (2011). Enabling positive change: evaluation of the Neroche Landscape Partnership Scheme (PDF-1261K). Report to the Forestry Commission.

Morris, J. and O’Brien, E. (2011). Encouraging healthy outdoor activity amongst under-represented groups: An evaluation of the Active England woodland projects. Urban Forestry & Urban Greening. Available at: http://dx.doi.org/10.1016/j.ufug.2011.05.006

Morris, J., O'Brien, E., Ambrose-Oji, B., Lawrence, A., Carter, C., Peace, A. (2011). Access for all? Barriers to accessing woodlands and forests in Britain. Local Environment, 16:4, 375-396. Also in: Woods and Forests in British Society:progress in research and practice (PDF-2066K), Forest Research Monograph.

Helming, K., K. Diehl, T. Kuhlman, T. Jansson, P. H. Verburg, M. Bakker, M. Perez-Soba, L. Jones, P. Johannes Verkerk, P. Tabbush, J. Morris, Z. Drillet, J. Farrington, P. LeMouël, P. Zagame, T. Stuczynski, G. Siebielec, S. Sieber and H. Wiggering. (2011). Ex Ante Impact Assessment of Policies Affecting Land Use, Part B: Application of the Analytical Framework. Ecology and Society 16 (1): 29. URL: www.ecologyandsociety.org/vol16/iss1/art29/

Morris, J. B., V. Tassone, R. De Groot, M. Camilleri, and S. Moncada. (2011). A Framework for Participatory Impact Assessment: involving stakeholders in European policy making, a case study of land use change in Malta. Ecology and Society 16(1): 12. URL: www.ecologyandsociety.org/vol16/iss1/art12/

Drillet, Z., Kenderessy, P., Morris, J., Izakovicova, Z., Farrington, F. (2010). Stakeholder based sustainability impact assessment of EU bioenenergy policy in the High Tatras, Slovakia. The Problems of Landscape Ecology, Vol 28: 217 – 228.

König, H.J., Schuler, J., Suarma, U., McNeill, D., Imbernon, J., Damayanti, F., Dalimunthe, S., Uthes, S., Sartohadi, J., Helming, K., & Morris, J. (2010). Assessing the Impact of Land Use Policy on Urban-Rural Sustainability Using the FoPIA Approach in Yogyakarta, Indonesia. Sustainability 2010, 2(7), 1991-2009.

Mortimer, S., Mauchline, A., Park, J., Finn, J., Edwards, D. & Morris, J. (2010). Evaluation of Agri-Environment and Forestry Schemes with Multiple Objectives. Eurochoices 2010 9(1) , 48-54.

O’Brien, L and Morris, J. (2009). Active England: The Woodland Projects. Report to the Forestry Commission, pp 76.

Edwards, D., Elliott, A., Hislop, M., Martin, S., Morris, J., O’Brien, L., Peace, A., Sarajevs, V., Serrand, M. and Valatin, G. (2009). A Valuation of the Economic and Social Contribution of Forestry for People in Scotland (PDF-2980K). Forestry Commission Research Report 101, Forestry Commission Scotland, Edinburgh, 190 pp.

Edwards, D., Morris, J., O’Brien, L. and Valatin, G. (2008). The Economic and Social Contribution of Forestry for People in Scotland (PDF-404K). Forestry Commission Research Note 102, Forestry Commission Scotland, Edinburgh. 8 pp.

Morris, J., Camilleri, M. and Moncada, S. (2008). Key sustainability issues in European sensitive areas - a participatory approach. In Helming, K., Perez-Soba, M. & Tabbush, P. (eds) Sustainability Impact Assessment of Land Use Changes. Springer: Berlin.

Morris, J. and Urry, J. (2006) Growing places (PDF-1319K). A study of social change in The National Forest. Forest Research, Farnham.

Morris, J., Norton, L., Waterton, C. (2006). Understanding Loweswater: Interdisciplinary Research in Practice. Journal of Agricultural Economics, Vol. 57, No. 2, 2006, 277–293.

Morris, J. (2004). Locals and Professionals: Participatory Approaches to Protected Area Management in Peru and the UK. Lancaster University, unpublished PhD thesis.

Conference proceedings

Morris, J., O’Brien, L., Ambrose-Oji, B., Lawrence, A. and Carter, C. Access for all? Barriers to accessing woodlands and forests in the UK. In Ambrose-Oji, B.  and Fancett, K., (Eds.), (2011) Woods and forests in British society: progress in research and practice (PDF-1646K). Forest Research Monograph: 3. Forest Research, Surrey. ISBN 978-0-85538-828-7.

Morris, J. and Tassone, V. (2008). Assessing the sustainability impacts of European policies – stakeholder-based research methods and results. Proceedings of EASY-ECO Vienna Conference 'Governance by Evaluation: Institutional Capacities and Learning for Sustainable Development'. Vienna University of Economics and Business Administration: Vienna.

Morris, J. (2006). Growing Places: Forestry as an Engine for Social Development in The National Forest. Proceedings of IUFRO 3.08 Conference 'Small-scale forestry and rural development: The intersection of ecosystems, economics and society'. Galway-Mayo Institute of Technology: Galway, Ireland.